GRDS 701: Unit 4, Blog 2: Journey

After the first post and learning more about journey mapping I thought about how this method could not only be used for me to understand others situations and how people live, but I could use it to explain what I do. There are a lot of misconceptions about what we do and the work we put in to bring ideas and solutions to life. Creating a journey map would be a great way to explain to those outside of design, especially clients, how our creative process works from start to finish. I can imaging that if clients saw the average amount of emails, calls, texts and other forms of communication paired with the stages of a project I think (and hope) they would begin to understand the process and what we do. The video below is a humorous, yet fairly accurate, interpretation of what we deal with on a daily basis.

http://www.viewpointcreative.com/happy-holidays

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